The 7
Secrets of Internet Marketing
By Michael Fleischner | Marketing Expert, Internet Marketing Secrets*
Many marketers have been shifting
their marketing budgets to the web over the past few years. Marketing online
allows you to target specific audiences and easily track return on investment,
commonly referred to as ROI. Unlike traditional marketing methods, results of
Internet marketing campaigns are almost immediate. This allows you to better
evaluate what elements of your campaign are producing results and which are
not. When buying online media, you must be willing to shift your marketing
dollars to the online methods that produce a positive return.
To be successful at
Internet marketing, you must understand the essential secrets of Internet
marketing. These secrets can allow you to achieve success by finding the right
audience, communicating your message properly, and leading consumers down the
path to purchase. These secrets include:
1. Website Directory Listings. Before
you begin any marketing campaign, make sure that the website you're promoting
has been listed in the common directories such as DMOZ, Yahoo!, and Google.
Even if you're using a marketing page off of the root directory of your
website, be sure that the primary site is listed. This ensures that prospects
can continue to find your marketing pages long after you've launched your
campaign.
2. Generating Traffic. In order to realize a return on your investment, you need to
generate traffic to your marketing pages. There are a number of ways to do so
online. Some of the most popular include Google AdSense, Overture, and
Looksmart. Other methods include affiliate programs and targeted website
advertising. Research other websites that have the audience you're looking for
and negotiate favorable ad rates for your online marketing campaign...Read more...
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